Marketing According To Mark Ritson

Well, we’ve made it; the last blog post for ‘It’s All About Marketing.’ Please, please, wipe your tears, I’m just as sad about it as you are, believe me. We’re going to end on a high though. We’re going to be discussing Mark Ritson this week, and his ‘controversial’ perception of the marketing industry. I

(No) Thank QQQQ

I know I’m not the only one who’s thought about adopting the influencer life for myself… Right? Surely I’m not alone in questioning all my career choices when Kylie Jenner posts about celebrating her 22nd birthday on a yacht with her nearest and dearest, which retails for a heafty US$1.2 million a week, or even

OMG it’s IMC

Now, if you’ve read my previous blog post, you would be familiar with my dad Sav, and his up and coming business, the “School of Woodworking.” For the newcomers, firstly, welcome, and secondly, let’s get you up to date. My dad Sav is currently in the process of opening up his new business, where he

The “School of Woodworking” Gets ‘Schooled’

From the age of seventeen, my dad Sav has been a cabinetmaker. His dad was a cabinetmaker, his dad’s best friends were cabinetmakers, so it just made sense for him to follow suit and give it a crack. Thirty-three years of work later, and thousands of kitchens and cabinets as proof, Sav’s a master of

Digital Tools For the Future

Almost three weeks ago, I completed the ‘Digital Tools For the Future’ micro-credential. Prior to earning the badge, I thought I’d be embarking on another boring two to four hour micro-credential journey, comprised of skim reading and trying to keep myself awake. I was shocked however, when this micro-credential turned out to be one of

Flybuys? More like Fly-Hello There!

As an official Coles checkout chick, it’s safe to say I’m familiar with Flybuys. I think I’ve uttered the phrase, “Do you have any Flybuys?” more times this year, than I have my name in my entire life. Now, I know what you’re thinking, the only customers who reply “yes” to that question, are mothers

Holy Cow! I mean… Tofu?

I’m sure I’m not the only one who has had a Baby Boomer or a Gen Xer whinge to me about social media. Whether it’s that I’m spending too much time looking at my phone when I could be “looking at my surrounds”, (currently the four walls of my house, thanks Corona) or ‘foolishly’ participating

Let’s Talk About Cookies… and I Don’t Mean the Ones that Belong in Cookie Jars

I’m sure we’ve all come across a conspiracy theorist at some point in our lives. Whether it’s a friend who tells us that our “phones are listening to our conversations” or a cousin who swears that the “government is watching us,” we’ve all been on the receiving end of a passionate, one-sided debate, at one

Giving the Little Guy a Shot

As a small business owner, it goes without saying, that an overwhelming dread of being trumped by big-name competitors, is always present and looming. The fear of being cast out of the market, solely due to bigger companies having bigger pockets, and bigger chequebooks to fill those pockets. While big companies may have the funds